NIKE name, in the eye of the West was very lucky, easy to read and easy to remember, it can be loud on. Nike, Greek goddess of victory trademark symbol feather wings, representing the speed, but also represents the dynamic and gentle. Nike Nike trademark logo is a small hook, concise style, acute, such as lightning, to see people think of using the Nike sports goods arising from the speed and explosive power. The first time, "Nike" name sports shoes, shoes with square convex tablets to enhance the stability of the body of the shoe on both sides of the curved hook-shaped knife, a symbol of the goddess of the wings.
Nike officially named in 1978. It is more than the leading brand Adidas, Puma, Reebok, known as the "new world created nearly 20 years the most successful consumer goods companies. " Nike's profits from $ 13,000,000 in 1985 rose to about 1994, $ 400,000,000, Nike1994 global turnover reached nearly 48 billion U.S. dollars. In the U.S., for young people up to Qicheng dream is to have a pair of Nike shoes.
Nike to expand the first breakthrough in the youth market, the market, consumers in this market there are some common characteristics: love of sports, revered heroes, Starchaser strong sense of hope that the subject of attention, thinking, active, imaginative and full of Dream. This feature for young consumers, Nike have been with some famous, popular sports stars by signing, such as c Luo, Drogba, Ronaldinho, Fernando Torres, Cesc Fabregas, Zlatan Ibrahimovic, Robinho , Aguero and so on. And took a lot of imagination, full of advertising, such as the 2010 World Cup in South Africa APIs "Legend kicked" in the Champions League final on May 22 when the premiere.
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